Thursday, April 09, 2015

Can a Name Help Your Book Promotion Efforts? Yes!

By Stacey J. Miller, Book Publicist

I'm a long-time advocate for self-published authors and independent publishers, because I appreciate the autonomy and empowerment that comes with self-publishing books. But even I have to admit that there are times  when a book publisher’s imprint can vastly increase a book’s promotion potential. 
I just found an example of a name that's really going to create a book promotion sensation. 

Rob Gronkowski, of the New England Patriots, has written a book that will be published by Jeter Publishing. That is about as perfect as book promotion potential can get!

For those who are wondering what’s so special about Jeter Publishing, does the name Derek Jeter ring a bell? Yes. Derek Jeter. He has his own publishing imprint, Jeter Publishing, and it’s owned by Simon and Schuster.

So, yes, as biased as this book publicist is in favor of independent book publishing, I must admit — how could I not? — that, at times, book promotion success can be greatly enhanced by having the right mainstream publishing company (and the perfect imprint of that mainstream publisher) behind the book.

Rob Gronkowski, I think you've written more than a book here. I think you've written yourself a bestselling book (It’s Good to Be the Gronk), and I wish you all the luck in the world with reaching sports fans in Boston and all of New England -- and, surely, far beyond. Derek, I might have a couple of sports-related questions for you (well, hey, I am from Boston!), but I'm so proud that you know how to use your name and your brand. Derek Jeter and Rob Gronkowski. You can find It's Good to Be the Gronk at Amazon, of course!

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