Wednesday, May 13, 2009

Singing for book promotion opportunities?

Can singing karaoke style provide you turn into a viral marketing opportunity? Yes, it can. Check out a video that Lara Zielin posted on YouTube.

Can Lara sing? Well, I'll let you decide that for yourself (Susan Boyle isn't worried about the potential competition, though, is what I'm thinking). But does Lara know a book promotion opportunity when she dreams one up? Oh, yes, she does.

Lara's video was inspired an editing letter she'd received while her debut novel, Donut Days, was in production. She turned her angst at having to rip up her manuscript into a playfully angst-filled musical response as she runs away from the letter.

She then cleverly posted the video on YouTube (clearly, she didn't mind editing the video first, and -- as someone who's had a bit of experience here, I must say that she did a very respectable job with that). Lara was able to link back to her web site, and mention her novel's title in her description of the video.

I found out about the video not because I regularly troll YouTube but because Michelle Reynoso, who works at Safeguards Technology, mentioned the video in a LinkedIn group post.

Thanks to Michelle, and thanks to Lara for coming up with an innovative book promotion idea. I hope Putnam Juvenile appreciates you, and I hope Donut Days sells at least 100,000 extra copies because of your ingenuity!