Wednesday, February 21, 2007

The Easy Path to Promoting a Children's Book

Book promotion requires creativity, enthusiasm, persistance, and elbow grease -- ordinarily. For authors who are interested in book publicity but don't feel like rolling up their sleeves and getting to work on a book promotion campaign, there's an alternative -- particularly, if you are a children's book author.

Plant the "s-word" in your children's book, and book promotion will follow.

That's not the course I'd recommend, because I happen to think children should be sheltered from clinical terms that refer to body parts during reading time. (Don't get me wrong. I'm not against sharing clinical terms that refer to body parts during other times of the day. Just, please, let's apare small children who are settling down for their naps.)

To see all the fuss that the "s-word" can create in a children's book, and all the book promotion potential of using such a word, click here.

Sort of makes you want to kick yourself, doesn't it? Here you are, actually working for your book publicity opportunities. And along comes a children's book author, Susan Patron, who happens onto the idea of using the word "scrotum" in her children's book, and -- wham! -- she creates instead book promotion and buzz for her title.

I'll bet you wish you had thought of it.