Tuesday, May 23, 2006

Diet Book Publishers: Beware

There's a new diet book in town, and it will not lack for book promotion opportunities. See, the author is Oprah Winfrey, and it's landed its author the best nonfiction book deal ever. You can read about it here.

So what would it be like to find yourself in the middle of a book promotion campaign for your diet or fitness book, at the same time as Oprah's book publicity machine gears up? I'll be honest. I'm one book publicist who would rather not find out.

Oprah's book promotion opportunities include appearances on any national television show she chooses, and in virtually any other media outlet that she'll grace with her presence. Moreover, Oprah's book promotion campaign will encompass visibility on her own TV show and in her own magazine. With book promotion opportunities like that, Oprah could turn her own version of the Yellow Pages into a bestseller.

What's the left for competing books, when Oprah gets done with her book promotion campaign? We shall see...but if I were in the market to promote a diet and fitness book, I'd begin immediately -- before the hoopla surrounding Oprah's diet and fitness book begins. Either that, or I'd wait until Oprah's book promotion campaign wrapped. Timing, in this case, will be everything.