Thursday, May 27, 2010

I wonder if this was a book promotion ploy.

I wonder if this was all a book promotion ploy on the part of Fergie. Sarah Ferguson, if you haven't yet heard, will appear on the Oprah Winfrey Show to talk about her recent, um, mishap.

I'm wondering, though. Was Sarah Ferguson really desperate enough for cash to get involved in something as sinister as accepting payment from an undercover reporter in exchange for an introduction to her ex-husband? Or was this all just an ingenious book promotion ploy on the part of a clever book publicist to score a booking on the "Oprah Winfrey Show?" I'd love to believe it's the latter.

(But, if you have the time and the cynicism, do check in on that Oprah Show appearance to see whether Sarah Ferguson mentions her new children's book series. Something deep in my soul says she will...because, however mercenary and indiscreet Fergie might be, she probably wouldn't pass up a book promotion opportunity like this one.)

Does John Grisham need another book promotion opportunity?

Does John Grisham need another book promotion opportunity? Maybe not, but that doesn't mean he turned down a book promotion opportunity when NBC's "Today Show" offered him one. Grisham appeared on "Today Show" yesterday to promote his new (and his first) children's book, Theodore Boone: Kid Lawyer which is about a 13-year-old who gives legal advice to his friends.

Grisham's "Today Show" appearance made me want to buy a copy of Theodore Boone: Kid Lawyer. I probably would have wanted a copy of the book, anyway, since I'm a Grisham fan from way back and an avid reader of children's books.

But I wasn't aware of John Grisham's new book until I happened to catch his "Today Show" appearance. So, even for Grisham, book publicity opportunities are valuable -- in this case, the "Today Show" appearance was valuable for Grisham's publisher and his agent, for Grisham himself, for his book publicist (who gets the credit for booking him on the "Today Show") and for all of his fans. Oh, yeah. And I'll bet it was also valuable to the "Today Show" itself -- what show's ratings wouldn't skyrocket with an appearance from an author of Grisham's stature and popularity?