Saturday, March 03, 2007

Book promotion or pizza plugging?

As a book publicist who loves homemade pizza -- don't even get me started on how much I love to bake sourdough, whole wheat, flaxseed-encrusted pizza crusts with all-vegetable toppings, because it would truly scare you -- I am mulling over Pizza Hut’s Book It program. Pizza Hut is giving kids who read books free pizzas to promote ... well, either to promote pizza, or to promote books.

The cynic in me says that Pizza Hut is more interested in Pizza Hut promotion than in book promotion, but that's just the cynic in me.

The pizza lover in me has this to say.

Pizza Hut, I'm sure your corporate heart is in the right place. But do me a favor, please. Let kids discover books. They will. Trust me.

Let them fall in love with reading. Then, once we have them reading ... you can sell them all the pizza you want. Deal?

Let's get our priorities in order. And let's try to let food be food ... and let kids just be kids.