Tuesday, January 12, 2010

Good book promotion news

Here's some good news for those of us who engage in book promotion and book publicity campaigns: there's a new book review outlet in town.

MediaBistro is launching GalleyCat Reviews, a new source of book reviews, on January 25, 2010. Although the editorial guidelines haven't yet been set in stone, the editors are providing contact information for authors, publishers, and book publicists who are interested in getting a foot in the door early. You can find the contact information for GalleyCat Reviews here.

With so many book review opportunities either drying up or in danger of shutting down, it's wonderful to see the online media world step up to the plate with its own book review possibilities. Book promotion and book publicity campaigns always involve the online media, of course, but new book review opportunities from major online media outlets such as MediaBistro gives book publicists an excuse to incorporate an online book promotion component into every book publicity campaign.

See? Book reviews aren't dead. They've simply relocated to online media outlets.