Thursday, February 18, 2010

Did someone say "51-city book tour?"!!!!

Yes, we all enjoy book publicity, and we all appreciate the value of hard work and guerilla book promotion and dedicated self-promotion.

But -- wow! According to the Wall Street Journal, Rebecca Skloot arranged a 51-city book tour to promote her bestselling nonfiction book, The Immortal Life of Henrietta Lacks.

A 51-city book tour? That averages out to (yes, even this mathematically-challenged book publicist can figure it out) more than one book publicity stop per U.S. state!

It took Rebecca Skloot ten years to publish her book, and all of her hard work and effort paid off. Clearly, all the hard work and effort (and time and money) she's putting into her book publicity campaign is paying off, too.

But...a 51-city book tour? That's the most amazing book promotion effort I've heard of in recent times! I'm glad to see it's paying off for Skloot and for her publisher.