Wednesday, December 02, 2009

Usually, my blog focuses on book promotion.

Usually, my blog focuses on book promotion. For the next few minutes, it will focus on promotion for a site that promotes and sells independent book. That site is, and its owner, author Amy Edleman, just sent me an email that I'm delighted to share here:

Dear Friends and Family,

I asked for your help when I was looking for a husband...and look at how well that turned out! I'm hoping this time we can help each other. is a venue for discriminating readers to find and purchase books published and produced by the people who wrote them. In other words...GREAT HOLIDAY GIFTS!!! Llike Sundance for writers--the books you'll find at IR are special and unique....just like the people on your holiday gift list.

We're also eco-friendly. Because most IR books are Print On Demand, no trees are killed until after the books are sold.'re not just supporting some fine indie writers, you're helping the environment too.

If you find something that you like at IR, PLEASE BUY IT...and forward this email to a friend (we're offering free, first-class shipping through December 1st!).

Thanks as always for your support. And remember...
everytime you buy a book from IR, an indie writer gets their wings!

Happy Holidays!

Amy Edelman
Founder, IndieReader

PS Check out December's The Indie Reader, our monthly, online magazine, featuring iconic designer Isaac Mizrahi dishing on "The Book That Changed My Life".

The publishing industry can still surprise me.

The publishing industry can still surprise me. After all this time, I can still read an item (in Publishers Weekly or elsewhere) that floors me.

Here's a very odd development that I just found in BookSurge and CreateSpace are merging. (Remember that old joke, or maybe it's just a New England joke, about how Stop & Shop and the A & P are merging? Well, never mind.)

Anyway, I'm actually a CreateSpace author. My book is How To Market, Sell, Distribute, And Promote Your Book: Critical, Hard-To-Find Information For Authors And Publishers , and it represents my first foray into self publishing. I chose to use CreateSpace because the price was right, although the distribution was limited to my site (or selling back-of-the-room copies) and Amazon. I chose to avoid BookSurge because, although it offered better distribution than CreateSpace (was my impression, although I didn't look into it too closely, at the time), that distribution came with a cost. Besides which, I didn't need the publishing services that BookSurge offered because I was able to handle page design, editing, book cover design, and so forth in house.

So here's what amazes me. BookSurge and CreateSpace are merging, but instead of creating the obvious merger (a new BookSurge that has CreateSpace folded into it), the far more unlikely choice has been made (there will be a new-and-improved CreateSpace that now will have BookSurge folded into it).

So what does that mean? CreateSpace will no longer be free? Or BookSurge will be free (or it will lower its fees for its various offerings)? The article doesn't say, so I guess the only way to find out is to wait and see.

In the meantime, I'm puzzled. I have conducted a couple of book promotion campaigns for BookSurge projects and, unless you count the very limited book promotion campaign (limited because, again, the distribution was so limited) I conducted for my book, I've never engaged in a book publicity campaign for a CreateSpace book. I suppose that will change now ... maybe. We'll just have to see whether the new-and-improved CreateSpace offers new distribution channels for book. (As a book publicist who wants her clients to get their money's worth, I do need to see that a book enjoys some distribution beyond Amazon before I take on a book promotion project.)

So, yes, I'm surprised ... yet again ... by a choice that some publishing industry leaders have made. Surprised, but not exactly chagrined. Let's just say I'm curious to see what happens next.