Friday, August 28, 2009

Dying for book promotion opportunities can backfire.

Dying for book promotion opportunities can backfire. Of course, the authors of Brave New World and The Lion, the Witch, and the Wardrobe had plenty of book publicity opportunities before they went to meet that fabled Great Publisher in the Sky. However, the demises of Aldous Huxley and C.S. Lewis faded into the background because of their lousy timing. According to an eerie Newsweek article (that notes the irony of Dominick Dunne's passing occurring at about the same time as the world went into mourning about Senator Edward Kennedy (you remember how hard Dunne lobbied to get justice for the extended Kennedy family member he presumed responsible for the death of young Martha Moxley), Huxley and Lewis plummeted from the earthly bestseller lists (so to speak) by dying on the same day as President Kennedy was assassinated. Plain and simply, that was rotten luck for them if they'd hoped to someday see their obituaries on the front page of the New York Times.

Self promotional opportunities are great. But, as most celebrities have learned, they're not worth dying for. Poor Groucho. Who even remembered that he started entertaining Heavenly audiences at the same time as Elvis made the leap to that performance venue?