Monday, January 09, 2006

Promoting Children's Books

If you want some visibility for your children's book, here's my suggestion: be a celebrity. Otherwise, you'll have to compete with celebrities.

Here's the bad news: Senator Edward Kennedy's new children's book, "My Senator and Me," will be published by Scholastic Inc. in May of 2006. (And you were wondering why Scholastic Inc. didn't offer to publish your book?) Now, don't get me wrong. I'm from Massachusetts, and I worship the Kennedy family despite everything, and so on and so forth (it's a regional issue I can't seem to do a whole lot about, similar to saying "pizzer" when I mean "pizza"). But it does strike me as unfortunate that Kennedy's book will receive instant publicity because, well, it's Kennedy's book, whereas you'll have to work hard at it to get attention for your children's book.

You can read all about Kennedy's book on, by the way. Your challenge: to get to feature your children's book. You can do it, potentially, by attaching your book to a news hook or trend. It just pains me to think that it would be so much easier to do if your name were, say, Kennedy.

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