Thursday, April 13, 2006

Mayor McBook Promotion

Here's another book promotion idea: challenge a major company, such as McDonald's, and reap the benefit in media coverage. Here's a book that was designed to do just that: "Chew on This: Everything You Don't Want To Know About Fast Food", to be published by Houghton Mifflin. And what you really have to love about the book -- other than the fact that it's so "in your face" that the cheeseburger pundits simply have to respond to it -- is that it's aimed at young children whose lifelong dietary choices really can be changed.

For more on the story of "Chew on This," check out this Chicago Tribune article. And then, next time you're choosing a topic for a book, think about which company you'd like to mix it up with in public. And then, if your lawyers are willing, go for it.