Friday, November 17, 2006

Worst book promotion idea ever.

Here's the worst way ever to get a publisher interested in your book and to get an unlimited amount of publicity to go along with it: murder a couple of people. We've just read a story that makes us feel even worse about the Simpson story. Click here to read about why a publisher decided to publish, and help promote, Simpson's new book.

On a personal note, I just scheduled an interview for a client on Fox News Channel for this weekend. I checked with my client first to see whether he wanted to appear on the network that's helping promote Simpson's new book. He's perfectly comfortable with it. I wish I could say the same.