Sunday, July 06, 2014

How to Blow a Book Promotion Opportunity

By Stacey J. Miller, Book Publicist

Would you like to see a great example of how to blow a book promotion opportunity? I give you Joan Rivers who walked out on an interview with CNN's Fredricka Whitfield while promoting her latest book. What was Joan River's new title, again? It seems to have flown clear out of this book publicist's head. Sorry about that, Joan Rivers.

And you know what? If Joan's arrogance and belligerence were a book publicity stunt, then -- because I don't think combative behavior is ever defensible or attactive -- I hope it fails, miserably, in the book sales department.