Thursday, March 30, 2006

Books for CEOs

What's a CEO supposed to do if he or she wants a book to use as a calling card but lacks a book? At least one "turnkey solution" publisher says that having a book isn't a huge stumbling block. Milli Brown of Brown Book Publishing Group in Dallas heads of team of freelancers who, according to an article in the Houston Daily Business News, produce books for CEOs. All the necessary services are included: ghostwriting, editing, printing, warehousing, distribution, and more. Brown calls this "relationship publishing." I call it clever.

I've yet to see any of Brown Book Publishing Group's books, so I can't endorse the company. But I think their model is a good one, and if you're a CEO or entrepreneur who's in need of a book . . . you could do worse than take a look at Brown Book Publishing Group and see what they offer.