Monday, October 08, 2007

The public speaks about book promotion.

What does the public have to say about which books receive their share of book promotion opportunities, and which books languish in obscurity? Well, in this age of social networking, the public might just be the final decision-maker of what's worthy of potential book buyers' time and attention, and what's unworthy.

I can Digg it. Sort of.

Well, here's the news of the day. has just acquired a journalism-by-committee Web site called Newsvine. That brings to the book promotion table terms and concepts such as "citizen journalism," "social media," and "non-professional reporting." Here's's brag about their new partner, Newsvine, and all that their partnership will contribute to the democratizing of news coverage.

This could be seriously good news for unknown authors who are launching, or who are about to launch, book promotion campaigns. I mean, with potential buyers getting involved with social networking sites -- some of which have gone terribly mainstream in recent months, there's more of a chance that your book will come to the attention of your potential readers even if you don't land an appearance on a major television show. All you have to do is create Internet buzz, and your book is on its way.

On the other hand, for unknown authors who are over the age of, say, 20, all of the social networking skills necessary to create Internet buzz are about as simple to acquire as, say, the ability to perform "Swan Lake" while wearing cement-filled sneakers and a down-filled parka -- underwater.

Ah, well. It's a strange, new world. Anyone who wants to play in the new arena of book promotion would do well to learn its ins-and-outs, despite the fact that the rules seem to change every second, on the second.

I'm up for it. And you?