Wednesday, April 05, 2006

The Borg Said It Best.

Resistance is futile (or fyoo-tile, as Captain Picard put it). So why is Barnes and Noble resisting the Sony Reader?

According to a Marketwatch article, Borders is getting ready to sell the e-book reader at 200 of its U.S. stores. Barnes and Noble, however, is underwhelmed by the potential of the Reader and doesn't see it as a major breakthrough for e-books.

Sounds to me as though Barnes and Noble has seen too many promises, from too many people, about e-book readers that will revolutionize how we read books. And yet, when you see what people are bringing to the beach, it always turns out to be a plain, old-fashioned book.

So many predictions. So many devices. So many hopes for e-book publishers.

Who's right: Barnes and Noble, or Borders? Will the future be books, or will it be bytes?

Stay tuned.