Friday, March 09, 2007

Book promotion opportunities are enhanced by death.

Book promotion opportunities are enhanced by death. Sounds grim, doesn't it? I guess that's the reason why I don't promote comic books.

Apparently, Captain America is dead. Woe is he. But happy is Marvel, the publisher of the Captain America comic books. Apparently, fans are flocking to the stands to buy volume #25, which is the issue in which the superhero -- or the almost-superhero, if I'm reading the news reports correctly -- meets his maker.

Can anyone doubt that Captain America will be back in some form or another, and that rumors of his death were greatly exploited in the middle to promote the comic book? Well, don't ask this book publicist. She hasn't been a fan of comics since Richie Rich in the seventies, but that may be a bit too much information for you. :)

Just know that, if you do something truly shocking -- such as kill off a main character who is beloved by legions of readers -- then book promotion opportunities will surely come. It's book publicity through murder, which can be seen as a guerilla marketing tactic. Get it? Guerilla warfare? Never mind.

Okay, it's Friday, and I'm punchy. Time to get to work on my latest book promotion campaigns, and then call it a weekend.