Saturday, November 24, 2007

Book promotion and self-esteem

What can we learn from Howard Stern? He likes himself. He really, really likes himself. Although this book publicist isn't sure why Howard Stern likes himself, he does. He likes his show, he feels good in his own skin, and apparently, he thinks he's a good human being with something positive to offer the world. Here's an Associated Press article in which he waxes eloquent about, well, himself.

Okay, I'm sure many skeptics are thinking that there's a fine line between self-esteem and narcissism, and I'm not going to argue that here. I'm just saying that Howard Stern clearly feels good about himself, and that's probably a key part of why he's successful.

Now here's the part of my thesis that will strike many as bad news. When you're in the middle of a book promotion campaign, you have to tap into that sense of self-worth to make your book promotion campaign work for you. You must feel good about yourself and your book, and you must be able to communicate that good feeling to media audiences to maximize your credibility and convince them that your message is worth hearing, and your book is worth buying.

Howard Stern is not my role model, and I'll understand if he's not yours, either. But I'll take the lesson that I've learned from him and pass it along. Self-esteem is an integral part of a successful book promotion campaign. Not a Stern fan? Okay, then here's another example. Think: Judge Judy. Whatever it takes to motivate you to suspend your modesty and self-doubt for the duration of your book promotion campaign, do it! Book publicists want to hear that you feel confident. That will help them feel confident about you, and that could make all the difference when they're pitching you to the media. So tap into that reserve of good feelings about yourself, and convey it to the media. Your book promotion campaign will thank you for it.