Tuesday, December 09, 2008

Book promotion campaigns face new challenge - part 2

Yesterday, I heard rumors that the Tribune Co., owner of the Chicago Tribune and the Los Angeles Times, might be filing for bankruptcy protection. Now, as someone famous once said, here's the rest of the story. The challenge for those who conduct book promotion campaigns is greater than just walking gingerly around the Chicago Tribune and the Los Angeles Times until they get their financial affairs in order again. Unfortunately for those of us who conduct book promotion campaigns, the Tribune Co. also owns the Baltimore Sun, the Hartford Courant, and WGN out of Chicago (the TV superstation as well as the 50,000-watt radio station).

In other words, the Tribune Co.'s problems affect everyone who is conducting, or will be conducting, a book promotion campaign in the near future. Good lick to us book publicists. And good luck to the Tribune Co.