Thursday, December 29, 2005

Book Promotion Advice from the Trenches

What can a business consultant teach us about book promotion? Quite a bit, if the business consultant in question is Barry Maher, author of the science fiction novel, “Legend.”

In an Apex Digest article written by Jason Sizemore, Maher suggests treating your book as though it were a small business. Focus on your customer' needs, and promote what you have to offer them.

To paraphrase Maher, the best book promotion is a satisfied reader. If it works for Maher and his book, "Legend," it will probably work for yours.

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