Thursday, November 24, 2005

Book Promotion: Who Needs It?

Who needs book promotion?

Whether you're a first-time author or have published dozens of books, you can probably arrange (or have your book publicist arrange) radio and television appearances, placements of feature stories in magazines and newspapers, and book reviews.

Book promotion may or may not result in book sales. And it takes time, money, and energy to promote books. So who needs it -- especially if book publicists can't guarantee you'll make your money back in book sales?

The benefits of promoting your book go far beyond book sales. In fact, book promotion allows you to disseminate your messages to the widest possible audience (including book buyers and non book buyers). It also helps you establish your credibility as an expert and, in the long term, it helps you build your client base.

A sustained book promotion effort may lead to book sales, but most authors and publishers who hire book publicists are not trying to create bestsellers. They're trying to reach the right people at the right time with the right message. In other words, they're trying to promote themselves, and they're using their books as calling cards.

If you are the author or publisher of a book, and you're considering a book promotion campaign, visit to find out how S. J. Miller Communications can help.