Friday, January 27, 2012

Book Lust Rediscoveries Kindles Book Promotion Potential

Nearly every author who works with this book publicist has a dream: "Get me on NPR!" Any author whose book is featured on "Morning Edition" or any other National Public Radio show will be in literary and book publicity heaven.

Which is why it was particularly interesting for me to come across an article about Nancy Pearl, a librarian who comments about books on National Public Radio's "Morning Edition," and who has created the Book Lust Rediscoveries program with Amazon. The program will reprint books some of Pearl's favorite out-of-print titles that were originally published between 1960 and 2000. Pearl will add her own introduction and discussion questions to each reprinted book.

If Pearl puts her stamp of approval on a book than -- fifty years old or not -- there will be instant buzz about the title, and an instant surge of book promotion potential that, ultimately, will be a huge potential gain for the author. So Book Lust Rediscoveries is all good, right? You'd think so, except I ran across the article about Book Lust Rediscoveries in an article (ironically, one that was published on the NPR web site) titled: "Publishers And Booksellers See A 'Predatory' Amazon."

There's no doubt that Amazon's experiments and goals are in conflict with those of many publishing industry professionals. At the same time, the publishing industry is changing so quickly, and so profoundly, that it's almost impossible to single out one company as "all bad" or, even, as "all good."

My job is to keep up with book promotion opportunities, and right now, I'm grateful to Amazon for providing a new book publicity opportunity -- in this case, to books that are no longer in print. Tomorrow, I'm sure I'll lament something else's partnership with Amazon or a decision Amazon has made that can hurt small publishers ... but, at least in this case, I'm willing to give credit where credit is due. And credit is certainly due to Amazon and to Nancy Pearl for their Book Lust Rediscoveries program.