Wednesday, July 23, 2014

Wattpad is here.

By Stacey J. Miller, Book Publicist
S. J. Miller Communications

This book publicist uses technology for every book publicity campaign (whether it's a book marketing campaign that includes social networking outreach or whether it's a book marketing campaign that revolves around traditional book publicity opportunities). So I'm surprised to say that I am hearing about Wattpad for the first time.

Wattpad, according to a goodereader article, boasts more than 30 million users, and it allows authors to write, post, and share content. That would seem to be a great way to bring a book's content to readers which is one of the main goals of book marketing.

However, as the article points out, some sort of system must be put into place to protect authors' copyright. From what the article says, it seems Wattpad has found its vehicle for protecting authors' copyright:  Open Stories, a Creative Commons option. So now authors can share their content with readers (and, one hopes, can gain new readers) with Wattpad. This will provide a book publicity opportunity that authors need. And, at the same time, the content will be protected through a Create Commons license.

Does technology get any better than when technology meets book publicity?

This book publicist is properly impressed.

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