Sunday, October 28, 2007

Scrap that book promotion opportunity!

I told you about an experiment that Massachusetts' mass transit system -- the MBTA -- was trying. It was called T Radio, and it was going to replace ipods, newspapers, and conversation as ways for Boston-area commuters to pass their time while they were riding around on trains. It was also going to present book promotion opportunities for intrepid authors who didn't mind trying to market their books while aggressive commuters jockeyed for seats on crowded trains during rush hour.

Well, scrap that book promotion opportunity. The MBTA riders didn't like T Radio. They really, really didn't like it. They sent emails to the authorities in charge of the mass transit system and complained about what they called "Torture Radio," and asked that the plug be pulled permanently. And the MBTA authorities listened. Here's the story, from the Boston Globe.

This story leaves me feeling the way I do when a TV show that I meant to watch because the critics rave about it gets cancelled, and I haven't had a chance to take a look at it yet. Well, okay, the analogy breaks down here because Boston's subway riders didn't rave about T Radio. They hated it. Still, I think the medium had potential, and I might have liked to check it out for myself. Okay, let's face it. I would have hated it, too -- but I'm sorry I didn't make a trip into Boston via train so that I could hear T Radio just once before the station went dark just so that I could have heard what it was that everyone hated so I could decide for myself that it was, indeed, terrible and deserved to leave the airwaves.

Oh, well. Another book promotion for authors has bitten the dust. That probably means about 46 new book promotion opportunities will arise next week to take its place. And it's our lot in life, as book marketers, to find out just what those new book promotion opportunities are.

Book promotion, book promotion, book promotion. If ever there were a moving target, book promotion is it. Pity the book publicist who has to keep up with the media changes to make a living!

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