Saturday, June 30, 2007

A Saturday Treat

This afternoon, when I heard the mail truck roll by, I happened to be gardening. (I call it gardening. Some might call it the legalized torture of hapless flowering plants, but that's another story.) Anyway, I chased the truck like a puppy to retrieve my mail a few moments before the delivery guy would have put it into my mailbox. (Saturdays in the New England summertime can be laid-back and lazy.)

What did the delivery guy hand me? Among other non-bills (somehow, bills never get delivered on Saturdays in the summertime), he gave me a promising manila envelope addressed to -- one of my clients. Hmmm. Well, it's the book publicist's perogative to open such envelopes(particularly, when the return address lets her know that the envelope is from Going Bonkers magazine).

A package addressed to Deborah Collins Stephens from Going Bonkers magazine? That's fun! I thumbed through the magazine and, indeed, found her bylined article, "Dealing with Life's Unexpected Turns: 7 Ways to Keep Your Head Above Water During Difficult Times," on page 43. Great article, and a great placement for it (her byline mentions her book, This Is Not the Life I Ordered: 50 Ways to Keep Your Head Above Water When Life Keeps Dragging You Down and her Website,"

But here was my real Saturday treat. I continued to thumb through the magazine, and on page 58, I found another client's bylined article. It's called "Bing Eating Disorder: Are You at Risk," and, again, the byline references Trisha Gura's book, Lying in Weight: the Hidden Epidemic of Eating Disorders in Adult Women. Lucky Dr. Gura: the byline also cites her publisher, Harper Collins, the book's publication date, and her Web site,

Two clients, two bylned articles, great book promotion opportunities, and nice, breezy July hours to spend outside messing around with a spade and pulling weeds. That's what I call a Saturday treat. Of course, the biggest treat is yet to come: emailing Deborah and Trisha, and letting them know their bylined articles have been published!

No comments: