Tuesday, February 27, 2007

"The Secret" to Book Promotion

One of the secrets to book promotion is to, well, write the book, "The Secret." That's what Rhonda Byrne did, and look at the result. According to a Newsweek article titled "Decoding 'The Secret,'" Byrne's book's will have an estimated 1.75 million copies projected to be in print by March 2, which will be slightly more than three months after its publicaton. Plus, Oprah Winfrey is all over it; she's already devoted two of her shows to the author and her book.

That's some secret.

What delighted me about the Newsweek article was that I saw many familiar names in it -- among them, Joe Vitale, who is a long-time client of this book publicist (and I'll be promoting his upcoming book, Zero Limits: The Secret Hawaiian System for Wealth, Health, Peace and More (Wiley and Sons).

So perhaps Byrne's secret to book promotion is that she shares the media spotlight with other authors -- and, perhaps, competing authors whom she doesn't see as competition at all but rather as others who can reinforce her perspective and help spread it to others. However Byrne is doing it, her book seems to be this decade's shining example of book promotion at its best. You go, Rhonda!

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