She Strips for Book Sales

Have you heard of Diablo Cody, author of "Candy Girl?" Well, you probably will.

You'll understand why Cody's book promotion campaign is going so well (she appeared on Letterman show and the front page of CNN.com) when you hear the subtitle of her book: "A Year in the Life of an Unlikely Stripper." Cody's unusual avocation (combined, apparently, with her writing skills) net her a highly promotable book and all the media attention anyone could crave.

So how can you mirror Cody's good fortune in launching an incredibly successful book promotion campaign? Start with a shocking (and well-written) book, and then be stunningly beautiful, and then be an uninhibited entertainer who is willing to talk about anything -- anything -- in public.

And I suppose it would help if you'd be willing to spend a year stripping in nightclubs and then write a book about it.