Saturday, February 11, 2006

The Truth About Book Clubs

Given the chance, would you make in-person visits to book clubs as part of your book promotion campaign? Before you decide, read Curtis Sittenfeld's essay in the New York Times called "You Hate Me, You Really Hate Me."

Curtis talks about visiting book clubs where the primary topic is, well, let's just say more physiological than literary. Yes, we'll all do a lot to promote books. But will we listen to discussions about how irritating a specific hero (or heroine) might be? Or will we be a fly on the wall while book club members discuss bodily functions, diet, and other issues that have nothing at all to do with books?

Probably not. Book clubs can be an integral part of book promotion campaigns -- but only for very brave, and very thick-skinned -- authors who can let criticism roll off of them.

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