If your book has been available for awhile, book reviewers will probably not be beating a path to your door to get a copy. (A notable exceptiron would be Midwest Book Review. Its editor-in-chief, James A. Cox, gives special consideration to books from small presses and goes out of his way to have his team of volunteers select self-published books to review. As a bonus, he also posts his reviews on Amazon.)
So book reviews may not best book promotion path for your title. What else can you do?
If your book has a media hook, then use it. Can you tie your topic, or your expertise, into a breaking news story; an upcoming holiday or season; or current events? If so, then pitch your story idea instead of your book to the media. Focus on beat editors rather than book reviewers at newspaper. Position yourself as an expert rather than as an author. Deemphasize your book's publication date on media materials. Highlight the subject matter, instead.
Book promotion is available for all titles, if you're a clever enough book publicist to see past book reviewers to bigger and better possible boo promotion channels for your book.
