Do you need an even greater incentive to launch a successful book promotion campaign? Well, out of the scientific world comes a study proving that we learn more from our successes than we do from our failures. Here's the story.
kidding aside, one of the aspects of recent book promotion campaigns that's been so gratifying for me, as a book publicist, is that we really do learn (and benefit) from successes. Since Web 2.0 book promotion and book marketing campaigns depend on creating content and spreading its seeds widely on the Internet, we have the luxury of seeing which of our efforts are working best for a particular book (and author) and building on those strategies.
Not so long ago, when book promotion campaigns were static, we didn't have the luxury of adapting our book publicity strategies in real-time to provable results and benchmarks. But, thankfully, times have changed, and book publicists -- let's hope -- have changed their strategies, too. Web 2.0 book promotion and book marketing is effective, and if you haven't integrated the latest book promotion and marketing strategies into your efforts, then you can only imagine what I mean. If that doesn't give you the incentive to build successes into your book promotion campaigns, then nothing will!
