Most book promotion specialists advise writers and publishers to begin their outreach to the media six months before the book's publication date.
The truth is, the more lead time you have to promote your book, the better off you may be. And it's never too early to start marketing your book ... even if it hasn't been written yet.
Here's a very clever book marketing plan that I came across yesterday. It's slated to begin well before even a word of the book it's supposed to promote has been penned.
The strategy goes like this:
Create a Web site, bring people to it, earn at least a million dollars through the Web site ... and then write a book about how you accomplished it. Not an easy trick in this post dot-com economy, but not impossible, either.
Oh, and these authors-to-be are not lacking in self-confidence (or in credentials). They've already alerted us to the fact that their Web site, Tooxta, will soon be as popular as Google and Ebay. And you know what? I believe them.
Tooxta. Tooxta. Tooxta. Commit that name to long-term memory. I have a feeling we'll be hearing a lot more about it. Stock tips, anyone?
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