Here's another way to promote your book: hope that another writer -- preferably a Harvard sophomore wunderkind (such as the now-infamous Kaavya Viswanathan) who's been awarded a three-book contract by Little, Brown -- to plagarize it. I can't be the only voracious reader out there who has both of Megan McCafferty's books (“Sloppy Firsts” and “Second Helpings”) on order.
In a situation like this, do you suppose that McCafferty owes Viswanathan a cut of her forthcoming royalty checks? I always thought George Carlin owed Mike Barnicle (Boston's own renowned word-borrower) a hefty portion of the proceeds from "Brain Droppings."
If only ... if only ... if only a high-profile person would rip off the words of one of my clients, that author's book would virtually promote itself. This publicist can only hope she, and her clients, have that kind of luck.
