If conventional book tours (as opposed to online book tours) are a part of your book promotion campaign, then you might want to consider memorializing your book tour stops on BookTour.com. The site allows fans who are in the market to go to book signings to connect with authors who will be in the neighborhood as part of a book tour.
You can read more about the BookTour.com site and its benefits here, at author Connie Briscoe's site. As Connie implies, one of the site's fringe benefits is that it lets search engines know about your book tour by getting your book's title "out there" on the Net. So not only do authors get to connect with their fans through BookTour.com, but they also get to connect with search engines. And BookTour.com is free (at least, it's free for now).
So, if you are using book tours as part of your book promotion strategy, why not take a look at BookTour.com? You have nothing to lose, and who knows? You might even bring a few extra people into your book signings.
