Wednesday, September 06, 2006

More News Features Mean More Book Promotion Opportunities.

I'm not going to take sides on the Katie "is she serious and worthy enough to be a news anchor" Couric controversy. But I will say that my spirits were lifted by MSNBC and other news sources' criticism of her, which was largely that the features she is adding are out of place on the "CBS Evening News."

More features on national television mean more opportunities for authors to promote their books, and more opportunities for authors to promote their books mean more chances for book promotion specialists, like me, to create good news (no pun intended) for our clients.

So, Katie, keep up the good work. We want to see you continuing to emphasize features over hard news on the "CBS Evening News" -- just as long as the "Today Show" that you left behind doesn't jettison the feature stories in favor of more hard news.