It seems obvious to me: if you need some media attention for your company, write a book and use it as a media hook. Then again, I'm a book publicist, so I see what may not be apparent to everyone who's trying to promote a company or disseminate a message. Authors have instant credibility. If you want to promote yourself, and you have a book, great. The media will listen. If you want to promote yourself, and you lack the platform that a book provides, then good luck.
Book promotion is easy. (So says the book publicist.) Self-promotion is trickier.
Need a book? Len Stein of ChiefMarketer.com wrote an excellent article on the topic. Click here to read it.
