Why does the first day back at work after Labor Day Weekend always seem like a new year -- in book promotion and beyond? Maybe because the kids are back at school, the weather is changing, the white cotton clothes have been packed away, and a new lunar year will soon begin. Besides all that, a long holiday weekend clears our minds and we all (book publicists , authors, publishers, and the media) come back to our tasks with fresh ideas and new enthusiasm.
So, to everyone who's in the middle of a book promotion campaign, I propose that we all start a new year -- with a fresh slate -- today. And, to everyone who's about to embark on a book promotion campaign, this will be a new project and a new adventure.
Let's make it a great one.
