How does novelist MJ Rose use the Internet to create a book publicity campaign that could only happen now? She blogs.
According to the Huffington Post, MJ Rose wants to link to 500 blogs as the main thrust of her book promotion campaign. To get out the word about her lastest book, The Venus Fix, Rose is asking bloggers to link to her multimedia book show and link to an interview about her book. In exchange for the "free" book promotion, Rose will donate five dollars to the blogger's choice of three charities. And, to sweeten the deal, a lucky blogger will win a signed copy of Rose's book.
Of course, by that time, the lucky blogger will presumably have already read Rose's book, but still ... it's the thought -- and the book publicity -- that counts.
