Yes, it's a holiday week. Everyone seems to be taking some days off to celebrate July Fourth, and this might not be the most productive time to put forth book promotion efforts.
Still...there are all sorts of book promotion activities that you can engage in that do not depend on real humans being at the other end of their email accounts or telephones. Those are the book promoton activties that this book publicist will engage in this week. Those book promotion activities include, but aren't limited to: lining up book blog tours and publishing book promotion press releases online.
So...if everyone seems to be off for July Fourth, but you're still working, know that there's plenty that you could be doing to promote your book. What are you just sitting around staring at your monitor for?
Monday, July 02, 2007
Why should you care about search engine placement?
You've written a book, and you're launching a book promotion campaign. You want to be on "Oprah," in Family Circle, and you want the Associated Press wire to run a story on your book. Plus, you want to do twenty or so major market radio shows in your spare time. That would make for the perfect book promotion campaign.
Sure, you have a Web site, but you don't really see that as an integral part of your book promotion campaign. So why should you care about its placement in search engines?
An WashingtonPost.com article, reprinted by MSNBC.com, called Calling in pros to refine your Google image: Search engine has given rise to the online identity management industry offers a persuasive argument that, if you don't control what search engines "see," then others will control it. The Web sites and blogs of your competitors and, if you have them, your detractors will show up in the search engines, and they'll never go away unless positive news about your book and you -- the news you generate yourself -- push them out of the top of the search engines' rankings.
Spin control, these days, means making sure Web surfers see what you want them to see. It means getting visibility for your Web site, and making sure that your visibility stays optimized for the Web. You may not be able to get others to delete their mean-spirited contributions to the Internet, but you can make sure that you balance their views with a positive portrayal of who you are, how you treat others, and what you have to offer.
By all means, focus on your book promotion campaign. Just make sure that part of your book promotion campaign is focusing on your Web site -- creating it, maintaining it, promoting it, and optimizing it for search engine placement.
Sure, you have a Web site, but you don't really see that as an integral part of your book promotion campaign. So why should you care about its placement in search engines?
An WashingtonPost.com article, reprinted by MSNBC.com, called Calling in pros to refine your Google image: Search engine has given rise to the online identity management industry offers a persuasive argument that, if you don't control what search engines "see," then others will control it. The Web sites and blogs of your competitors and, if you have them, your detractors will show up in the search engines, and they'll never go away unless positive news about your book and you -- the news you generate yourself -- push them out of the top of the search engines' rankings.
Spin control, these days, means making sure Web surfers see what you want them to see. It means getting visibility for your Web site, and making sure that your visibility stays optimized for the Web. You may not be able to get others to delete their mean-spirited contributions to the Internet, but you can make sure that you balance their views with a positive portrayal of who you are, how you treat others, and what you have to offer.
By all means, focus on your book promotion campaign. Just make sure that part of your book promotion campaign is focusing on your Web site -- creating it, maintaining it, promoting it, and optimizing it for search engine placement.
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