Wednesday, March 01, 2006

Book Promotion in Reverse

Is there such a thing as a reverse book promotion campaign? That is, does it ever make sense for some authors to strive to not get publicity for a book, and to turn away any book promotion that you might get?

An article in The American Daily asserts that John Kerry turned down publicity for his book, The Winter Soldiers Investigations, when he ran for president. The article also puts forth that Kerry refused permission for his book to be reprinted -- presumably, so potential voters wouldn't read it and, on the basis of doing so, decide not to vote for him.

I'd have to do some independent research into the article's claim to see whether or not it holds water. In the meantime, I'm left to ponder the question of how book publicity -- and book sales -- could be of harm. Well, okay. I guess my clients should have such problems. . . . .