By Stacey J. Miller, Book Publicist
I'm a long-time advocate for self-published authors and
independent publishers, because I appreciate the autonomy and empowerment that
comes with self-publishing books. But even I have to admit that there are times
when a book publisher’s imprint can vastly increase a book’s promotion
potential.
I just found an example of a name that's really going to create a
book promotion sensation.
Rob Gronkowski, of the New England Patriots, has written a book
that will be published by Jeter Publishing. That is about as perfect as book
promotion potential can get!
For those who are wondering what’s so special about Jeter
Publishing, does the name Derek Jeter ring a bell? Yes. Derek Jeter. He has his
own publishing imprint, Jeter Publishing, and it’s owned by Simon and Schuster.
So, yes, as biased as this book publicist is in favor of
independent book publishing, I must admit — how could I not? — that, at times,
book promotion success can be greatly enhanced by having the right mainstream
publishing company (and the perfect imprint of that mainstream publisher) behind
the book.
Rob Gronkowski, I think you've written more than a book here. I
think you've written yourself a bestselling book (It’s Good to Be the Gronk), and I wish
you all the luck in the world with reaching sports fans in Boston and all of
New England -- and, surely, far beyond. Derek, I might have a couple of
sports-related questions for you (well, hey, I am from Boston!), but I'm so
proud that you know how to use your name and your brand. Derek Jeter and Rob
Gronkowski. You can find It's Good to Be the Gronk at Amazon, of course!
