You should be blogging, if you're not already. So says the recently converted book promotion specialist -- yours truly. I've been preaching my "blogging for book promotion" mantra for weeks, but now I can cite a couple of influential blogging supporters: The New York Times and Amazon.com. When the New York Times and Amazon.com tout blogging for authors, you know it's something you should look into.
A client of mine, Joe Vitale ("Mr. Fire"), just launched a blog for his latest book, Life’s Missing Instruction Manual. You can view his blog by clicking here.
As the New York Times points out, all authors' blogs are not alike. Authors have a variety of reasons for creating and maintaining blogs. Some authors want to disseminate information beyond what's in their books. Others want to drive traffic to their Web sites or create a dialogue with readers.
Some authors, of course, don't know yet why they're creating blogs for their books. They just have the gut feeling they "should" do it. That's the feeling of this book publicist, as well. You "should" be blogging, if you're an author, and you "should" encourage blogging, if you're a publisher.
I think Joe Vitale's blog serves as a good example of what an author's blog should look like. He's on the cutting edge of author blogging. Will you be the next author to create a blog? It's not rocket science, as they say. Visit any of the blogging sites, including the one I used -- Blogger.com -- to get started quickly and painlessly.
Technorati Tags: book promotion, book publicity
