There are three kinds of people in this world: those who love Starbucks, those who do not love Starbucks, and those who may or may not love Starbucks . . . but still hope to sell their books there. According to the San Diego Union-Tribune, Starbucks is moving beyond musical CDs (Dylan, anyone?) to promote books and movies.
Is anyone buying books these days?
Yes, it would seem so. According to the same article, Borders' book sales rose by 6 percent in the fourth quarter.
Did someone postulate that ebooks would one day render "real" books -- the kind you had to kill some trees to produce -- obsolete? Or that most Americans are just too busy, or too stupid, to open up a book these days? Not so fast. Apparently, some people are still looking for a good read in a clean, well-lighted place. And soon, I'm glad to report, they'll be able to find some possibilities at their local coffee shop.
Technorati Tags: book promotion, book publicity
