It must be nice to have your own newspaper column when you're promoting a book. Here's what you can do with it.
Scott E. Williams, a Galveston Daily News reporter, uses his April 9, 2006 article to plug an upcoming book signing and the aforementioned book itself, as well as two books he's previously penned. Check this out.
Reporters who use their columns to plug their books are no different from, say, psychic/medium John Edward who once used an episode of his television show, "Crossing Over," to promote one of his books (sorry, John, but I've since forgotten the title).
Media personalities should take advantage of their access to the public to promote their books, but subtlety is the key here. I don't want to know you're selling me your book, necessarily, during each of the moments I spend reading your newspaper column or watching your television show.
Plug your book once, I'll consider buying it. Make me WEAR your book, and I'm not so sure that I'm a prospective book buyer any longer.
