The media never takes a vacation, even if it is the day before Thanksgiving. This book publicist has been getting calls from the media, non-stop, all week. And, perhaps, the media's a bit needy now because so many experts and authors are taking a break from their book promotion campaigns to celebrate the holiday. Good! More book promotion opportunities for my clients!
If you're in the midst of a book promotion campaign, it's your call -- but I wouldn't take the day off, if I were you. Today promises to be a productive one for anyone who needs book publicity opportunities and is available to answer the telephone or respond to email.
Happy Thanksgiving, everyone, but stick with book promotion just a little bit longer today, if you can. I think it will pay off for you.
