Here's a book promotion idea: host your own radio show. As an on-air personality, you can talk about your book as much as you'd like. You can even invite listeners to pose their questions by phone. You can build a following, and potentially, you could turn each of your radio broadcasts into an instant and effective book promotion opportunity.
In the not-so-distant past, getting the opportunity to host your own radio show was neither easy nor inexpensive. You would have had to convince a radio station to hire you as a talk show host (which could be tricky if you lacked broadcasting experience), or you would have had to pay for air time. With the advent of such new Internet tools such as BlogTalkRadio and Skypecasts, the barrier to entry for wannabe radio show hosts has been eliminated. Well, okay, there's still a slight barrier to entry; you do need a computer, Internet access, and a phone line. But, with those items -- along with the desire to spread the message about your book and the willingness to learn some of the tricks of the broadcasting trade -- you're set to go on the air with your own radio show anytime you'd like. For more information, click here to read a Reuter's article about hosting your own radio show. Hey! Maybe hosting a radio show would be a good idea for book publicists, too!
