Tuesday, December 06, 2005

Can Opt-In Email Programs Sell Books?

I doubt it. There's a new online book marketing company I've just read about that, for $99, will create an email pitch for your book and mail it out to an opt-in email list.

It's "only" $99, so you might be tempted to give it a try. But I'd suggest that you ask yourself this question before you invest: How often have you bought a book, or any other product, on the basis of an unsolicited email? If the answer is "zero," then you have your answer. Why waste your money and demean yourself, and your work, by putting it into the same category as one of those "enhancement" drugs or "free" (read: illegal) software offerings? Not you, I hope.

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