Promote a book, win a wedding?

Some authors are brilliant when it comes to creating book promotion campaigns.

For example, Mary Alice Monroe is picking up the $40,000 tab for some lucky couple's wedding to promote her upcoming book, A Low Country Wedding. Here's the story of how the book promotion campaign will work from WSPA.com.

For a chance to win a free wedding, who wouldn't become a Mary Alice Monroe fan? As an independent book publicist who's always planning ways to garner book promotion opportunities for the authors and publishers with whom I work, I'd say Mary Alice Monroe's book publicity strategy is brilliant. I hope her book, A Low Country Wedding, sees a huge surge in book sales from this book promotion strategy!