Friday, July 18, 2014

A Book Publicist's Lament

By Stacey J. Miller, Book Publicist
S. J. Miller Communications

A Book Publicist's Lament

So many authors are in a rush to publish their books. The production process has become so quick and easy that a book can go from the word processor to Amazon in a matter of weeks. That means the first time an author thinks about calling in a book publicist might be days before the book is available for sale online.

While that provides quick -- if not instant -- gratification for authors who want to see their words reach book buyers as soon as possible, the mad dash from the computer to the bookshelf does require the sacrifice of long lead-time book publicity opportunities.

By the time a book has been published (that is, by the time the book is available for purchase online), you've lost the opportunity to snare most traditional book reviews. Old school book reviewers (who still matter), require at least three months' lead time. And they ask that you send them galleys instead of finished copies of the book.

So calling in a book publicist just before the book's publication date means that you're trading the possibility of traditional book reviews for the possibility of early book sales. But here's the paradox. How many book sales can you reasonably expect if you don't let your potential readers know that your book is going to be published?

That's why, despite the fact that traditional book reviewers should probably have changed their submission requirements long ago, when the technological changes in book publishing shortened the book production schedule so much, it's still impossible for book publicists (and for authors who are conducting book publicity campaigns) to bypass the rules and garner traditional book reviews without having at least three months' lead time.

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