By Stacey J. Miller, Book Publicist
Why don't we hear more about eBook promotion? According to Futurebook, a digital blog from The Bookseller
, the media still are reluctant to take eBooks seriously. And this book publicist, too, has noticed that few authors make the round of broadcast media shows as part of their book publicity campaigns. Traditional book review outlets, too, seem to be taking a wait-and-see attitude about eBooks. It's as if traditional book reviewers are taking a wait-and-see attitude. If eBooks really catch, on then traditional book reviewers might start to take them seriously.
Of course, the number of readers who have successfully resisted eBooks is diminishes all the time, and those of us who have gone over to the Dark Side (and switched our allegiance from "real" books to eBooks) are rarely tempted to look back. So what's a book publicist, or an eBook author, to do when they want to find eBook promotion opportunities and they can't find them in the usual places that were so friendly to traditional authors who needed media visibility for their traditional books?
Fortunately, eBooks have spawned their own eBook promotion opportunities. One of the book publicity tricks I've developed is to pitch the eBook (if it's available along with a traditional book) to the venues for eBook promotion that do not consider traditional books. A book publicist, and an eBook author, has to promote an eBook differently from the way he or she would promote a traditional book...to a great extent. But some things never change. Now that eBooks are so popular, there are ways to promote eBooks that are emerging all the time. Find a book publicist who can help you take leverage those eBook promotion opportunities so you won't be left behind...and you won't be left wondering how, on Earth, you can get the traditional book publicity venues to take your eBook seriously!
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